Launching YouTube — Marketing Is Hard

The Developer's Blind Spot

I can build things. Marketing them is a different story.

As someone with a development background, the creative and technical sides feel natural. Reaching people? That's where things get uncomfortable. With limited time and resources, I've been thinking hard about what actually works — and I'm still figuring it out.

The Direction I Landed On

After going back and forth, I settled on a simple strategy: cut gameplay footage and publish it on YouTube.

The next question was format. Shorts vs. long-form. For pure awareness — just getting the game in front of people — Shorts felt like the right call. Quicker to produce, higher reach potential, lower commitment from viewers.

The Landscape Problem

There was one catch. Talisman Codes runs in landscape. Shorts are vertical. That's a conflict.

So I built a portrait mode — a vertical layout specifically designed for Shorts content. The process of building it taught me a lot, and I'll cover that in its own post.

One Short a Day

The plan: post one Short per day, watch the reactions, and let the data shape what comes next.

Marketing is a long game. I don't have all the answers yet, but I'm starting to move.

If you're curious, the channel is here — any support is appreciated: 👉 https://www.youtube.com/channel/UCn6FbD1u5Fb0zHxGdvwG6Ng